Reimagine Tourism

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A tourism paradigm shift for Greece
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RE-IMAGINE TOURISM 2023

The inauguration event highlighted the importance of sustainable tourism in preserving the country's natural and cultural heritage and promoting the long-term viability of the industry. Participants had the opportunity to learn about best practices and innovative solutions in sustainable tourism and discussed the role of the government, industry, and local communities. The event also showcased success stories and provided a platform for networking and collaboration among participants. The goal is to create a roadmap for a more sustainable and responsible tourism industry in Greece, one that benefits both the local communities and the industry as a whole.
WATCH THE 2023 SPEECHES
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  • Greece boasts a wealth and diversity of natural, cultural, and social heritage, therefore any strategy should consider not only the long-term benefits but also the unique characteristics of each place.

    Harry Coccossis

    Emeritus Professor, University of Thessaly

  • There is no overtourism. There is a destination management problem.

    Dr.Yiannis N.Paraschis

    CEO, ATHENS INTERNATIONAL AIRPORT SA

  • Tourism is no longer a goal in itself, but a very powerful instrument to various ends.

    Jos Vranken

    Managing Director, Netherlands Board of Tourism & Conventions

  • The medieval scenery (of the islands), which indeed exerts enormous charm on tourists, poses at the same time the problem modern Greece faces.

    Andreas Kourkoulas

    Emeritus Professor of Architecture, National Technical University of Athens
SPEAKERS

Yannis A.Aesopos

Chair & Professor of Architecture and Urban Design, Department of Architecture, University of Patras

Harry Coccossis

Emeritus Professor, University of Thessaly

Panos Dragonas

Archiect and Professor of Architecture and Urban Design, University of Patras

Dimitris Gerogiannis

CEO, AEGEAN

Nejc Jus

Head of Research, World Travel & Tourism Council

Theofilos Kyratsoulis

General Manager, MINDHAUS

Doug Lansky

Sustainable Tourism Expert

Daniel Levine

Expert on Tourism Trends

Stefanos Papanikos

Strategy, Business Design and M&A Senior Manager, Deloitte

Dr.Yiannis N.Paraschis

CEO, ATHENS INTERNATIONAL AIRPORT SA

Daan Roosegaarde

Dutch Artist and Innovator

Iasson Tsakonas

CEO, OLIAROS

Theodore Tzouros

Executive General Manager, Chief of Corporate and Investment Banking at Piraeus Bank S.A.

Steve Vranakis

Former Chief Creative Officer for Greece

Jos Vranken

Managing Director, Netherlands Board of Tourism & Conventions
Partners

Agenda 2023

agenda
14TH OF JUNE 2023
STAVROS NIARCHOS FOUNDATION CULTURAL CENTER LIGHTHOUSE

PART I:

From Global to Local

11:30 - 12:00
Arrival
Registration & Coffee
12:00-13:30
Opening & Welcome
Athanasios Ellis
Journalist “Kathimerini”
Thelma Chatziathanasiou
Journalist “Kathimerini”
The Global Landscape of Tourism
Daniel Levine
Expert on tourism trends
What Greeks Believe about Tourism: Friend or foe?
Giorgos Arapoglou
General Manager, CIO Pulse RC Poll on Greek Sentiment on Tourism
A fact-based understanding of the Greek Tourism Landscape
Theofilos Kyratsoulis
General Manager, MINDHAUS Presentation of key indicators of tourism in Greece
Social Impact of Tourism in Greece
Stathis Kalyvas
Gladstone Professor of Government, Department Politics & Int. Relations, Oxford University Moderator: Niki Siropoulou
Why we need to Reimagine Tourism in Greece: A call for Collective Action
Dimitris Gerogiannis
CEO, AEGEAN
Spiros Paschalis
Chief Executive Officer, Attica Group
Theodore Tzouros
Executive General Manager, Chief of Corporate and Investment Banking at Piraeus Bank S.A
George Vilos
Executive Director, Commercial & Business Development, Fraport Greece Moderator: Elias Bellos
13:30 - 14:30
Light Lunch & Networking break

PART II:

From Inspiration to Action

14:30 - 16:00
The Global State of Sustainability around the world
Doug Lansky
Sustainable Tourism Expert
Sustainable Design Around the World
Daan Roosegaarde
Dutch artist and innovator presents cases from Netherlands, Bali, UK
Sustainability Report for Greece
Stefanos Papanikos
Strategy, Business Design and M&A Senior Manager, Deloitte The first ever report on Sustainability Practices of the Tourism Sector
Greece as a Brand
Fireside chat:
Steve Vranakis
Former Chief Creative Officer for Greece Moderator: Niki Siropoulou
Social Impact of Tourism in Greece
Fireside chat:
Stathis Kalyvas
Gladstone Professor of Government, Department Politics & Int. Relations, Oxford University Moderator: Niki Siropoulou
Sustainability as a Competitive Advantage
Nejc Jus
Head of Research, World Travel & Tourism Council
Doug Lansky
Daan Roosegaarde
Daan Roosegaarde
Moderator: Niki Siropoulou
16:00 - 17:00
Coffee Break & Networking

PART III:

Vision Forward In Conversation with Key Stakeholders

17:00 - 19:00
Learnings from the Dutch Model for 2030
Fireside chat:
Jos Vranken
Managing Director Netherlands Board of Tourism & Conventions Moderator: Elias Bellos
Residential Tourism in Greece: An uncharted Territory
In conversation:
Harry Coccossis
Emeritus Professor, University of Thessaly
Iasson Tsakonas
CEO, OLIAROS Moderator: Michalis Tsintsinis
Asymmetrical Development: The Pressures and Conflicts
In conversation:
Markos I. Koveos
Mayor of Paros
Maria Nadali
Mayor of Sifnos Moderator: Giorgos Lialios
The role of Architecture as Identity and Way of living
In conversation:
Yannis A. Aesopos
Chair & Professor of Architecture and Urban Design, Department of Architecture, University of Patras
Panos Dragonas
Professor of Architecture and Urban Design, University of Patras
Andreas Kourkoulas
Emeritus Professor of Architecture at the School of Architecture, NTUA and Ph.D. at the Bartlett School of Architecture, U.C.L. in London Moderator: Iliana Magra
Reimagining Tourism in Greece 2030: The Agenda and Roadmap Ahead
Fireside chat:
Dr Yiannis N. Paraschis
CEO, ATHENS INTERNATIONAL AIRPORT SA
Alexis Papahelas
Executive Editor, Kathimerini
19:00 - 20:30
Coffee Break & Networking